Let us get past the fact that an upscale, commercial department store is attempting to capitalize off of one Dr. Timothy Leary and his iconic quote. But that fact that they didn't even get the order right? Disgraceful. Not to mention that they are exploiting a decades old counterculture movement and (as expected) recycling. Besides, that whole little "restoring" program is just bullshit. They're wasting as much energy to refurbish those shirts, and once again if the same amount of fabric, dye, and labor is being utilized, there's absolutely nothing beneficial taking place. If anything, they're producing more waste. If they want the program to be effective, they would diminish the size of their orders next season.
For more info on Timothy Leary (and to figure out why I am so irritated if you are so inclined) click here.
ETA: There's actually even a mistake on that website; the correct order is in fact "Turn on, Tune in, Drop Out" as evidenced by his book of that title.